Clay Shooting
A professionally guided main event suitable for first-timers and experienced guests alike.
Your guests have done a golf day three times already this year. It takes all day and evening. Here’s something new they haven’t done, which will make them want to come back to year after year.
No equipment. No Experience. No problem. Clay shooting is one of those rare activities where a complete beginner can shoot like a seasoned pro.
We partner with the most prestigious shooting grounds in the UK whose experienced instructors and event teams deliver an unforgettable event in one fun-filled day.
The numbers back it up too. Our charity events routinely raise double or triple what typical golf day generates.
There's a smarter, more profitable, more inclusive way to bring your people together — raise more money, spend less stress, and leave everyone wanting to come back. From professional AV and live entertainment to bands, magicians, videography, photography, and all your printing and marketing needs, we handle every detail so you don't have to.
Create an event that customers and suppliers want to be part of and come back to year after year
The perfect way to build teams, and give your suppliers and customers quality time together with a shared experience
Putting the FUN into fundraising with a truly memorable and inclusive event
Clay shooting remains the centrepiece, with archery and axe throwing available as engaging add-ons for a wider, more accessible day.
A professionally guided main event suitable for first-timers and experienced guests alike.
Accessible, competitive and ideal for team interaction between shooting rotations.
A fun, social add-on that brings energy, laughter and memorable moments to the day.
Hosted by our ex-special forces team, this fast-paced shooting activity is competitive, engaging and ideal for guests wanting something different.
A dramatic blackpowder shooting experience that adds theatre, noise and unforgettable moments to the event day.
One-on-one in-field professional instruction
From arrival refreshments and in-field treats to post-shoot dining, drinks and entertainment, hospitality is treated as a central part of the experience — not an afterthought. Tailored seasonal menus from our executive chef, in-field ice cream, and wood-fired pizza keep guests fed, happy, and fully immersed throughout the day.
Live auctions, raffles, sponsorship opportunities and hosted fundraising moments help turn a great corporate event into a meaningful result for your chosen charity.
The best charity events don't happen by accident. They're built on a repeatable format that guests trust, guided by people who know how to grow charitable income year on year, and kept alive by fresh ideas that give everyone a reason to come back. That's exactly what we deliver.
We work with charities, foundations and event partners who take fundraising seriously. These are their stories.
“It's just mind-blowing to think that a simple clay pigeon shoot can raise a million pounds.”
“What you're doing is more than clay pigeon shooting. It's an event.”
“They want to come back year after year because of how you make them feel at that event”
“I needed to see it to believe it, but I am, as you know, an absolute believer.”
“The annual shoot is just an extraordinary example of long-term committed fundraising. How you can create something small and grow it to the event it is today.”
“If we didn't run a shoot, I can't think of any other way that we would be able to raise those funds.”
“It's part of our DNA now, and a day that's very much looked forward to every year.”
“Your ability and your team's ability to in deliver a wonderfully organized superbly relaxed safe environment is a unique skill.”
“To create an event and a partnership that lasted a span of 10 years, you first have to care.”
“A lot of the boys and girls that came to your shoot were either missing a leg or an arm or some visually impaired, but they still love it.”
“Guy made it a great success by bringing us all together and organising the whole affair.”
“It made it a very inviting and special occasion for everyone.”
Clear answers about how Aim For Good works, what is included and what your organisation will need to provide.
We’re an advisory business that plans and facilitates charity clay pigeon shooting events for corporate clients. We act as the link between you and an approved shooting ground, handling the planning, coordination and on-the-day support so your event runs smoothly and raises as much as possible for your chosen charity.
No — the shooting, catering and on-site delivery are provided directly by our approved shooting ground partners. Aim For Good provides the advisory, planning and coordination layer around that: scoping your event, developing the business case, introducing you to the right venue, and supporting you through to delivery.
Your first event includes two days of our advisory time at no charge — covering scoping and business case development, plus one full day of on-site support — provided you book with one of our approved shooting ground partners. Any additional advisory time needed (for example, for larger or more complex events) is charged at a standard day rate, agreed with you upfront in writing before any extra cost is incurred.
The free days cover scoping calls to understand your objectives and chosen charity, building a business case with a fundraising target and cost projections, introducing a suitable venue, providing our template materials for planning and communications, and having us on-site on the day itself.
Only for larger events (typically 200+ guests) or those with added complexity — for example, an evening event, accommodation, entertainment or multiple third-party suppliers to coordinate. Any additional days are agreed with you in advance and confirmed in writing before we proceed.
Every event needs a senior sponsor from your organisation who can champion it internally and make timely decisions, plus a coordinator to work alongside our team on the admin. You’ll also handle guest invoicing, sourcing auction items and prizes, and providing volunteers on the day for tasks like setup and collections.
That sits with you as the client — including sourcing card payment terminals, testing venue connectivity, reconciling transactions, and ensuring funds reach your charity. We’re happy to advise on this, but responsibility for payment processing and compliance remains with your organisation.
That agreement is directly between you and the approved shooting ground — including signing the venue contract and paying their invoices. Aim For Good isn’t party to that contract; our role is purely advisory and coordinating.
Just let us know in writing. If you cancel, you’d cover the full cost of any advisory days already completed, plus half the cost of days planned but not yet started. If you postpone and rebook within six months, we simply agree any extra time needed for the new date — no separate cancellation charge applies.
With your permission, yes — for materials like joining instructions and event marketing, and afterwards as a case study or reference on our own website and materials. You can withdraw that permission at any time with 30 days’ notice, and we’ll always follow your brand guidelines.
Plan a corporate event that engages guests, supports your charity partner and delivers a memorable day from first arrival to final auction bid.
Start planning